Analytics
The contemporary digital age is characterized by a data deluge. Internal (CRM, ERP, machines, etc.) and external data (social, public data, geospatial, smart meters, etc.) are contributing significantly to this deluge. Most of this data is complex and in varied forms (structured, unstructured and semi-structured). While harnessing all this data is still a big challenge, recent technological advancements have enabled this access, and exponentially increased the power of intelligence it can generate. Organizations are scurrying to generate actionable insights to help them make smarter business decisions that can differentiate the organization in an over-crowded marketplace.
Quicker results, longer impact
Customer experience is now the top differentiator. The majority of businesses are soon expected to compete mainly on customer experience and those that invest in customer experience will stand out. Pinnacle has the deep frontline experience to assist customers through data analytics, technology, and process excellence to achieve top performance.